The IKEA Effect

No.. no.. this post is not about the post-visiting IKEA. It’s more than that 🙂

I would like to share about what I have during “Irrational Behaviour” class taught by Dan Ariely on coursera.org. One of the lecture talked about The IKEA Effect.

For those of you that never been to IKEA (the same as I am), IKEA is a place that sells many things, mostly furniture, however, unlike any furniture store in Indonesia that provides you with finished things and you just use it right away, the IKEA provides you with puzzled things so that you could build it on your own. One question may come up to your mind, so what is the IKEA Effect?

As I mentioned previously, let’s think of a scenario:

you went to IKEA, bought a table, then what you got is a bunch of woods that you needed to build on your own. Then, you went home, built those wood so that you could have “a-table” and then you told your mom “how cool your table is”. Subsequently, your mom saw your table and said “what is that? I can’t put my glass on the top of it”. Tadaaa…

Let’s hear the post-effect after your mom said “what is that? I can’t put my glass on the top of it”, you must be feel disappointed, bad, and so on. This is post-effect is what we called “The IKEA Effect”. How is that so?

The IKEA Effect is when you overvalue things you have created or made, but other people think it is not as good as you think.

Nevertheless, one should never underestimate things that one’s done. Most innovators never think about how good or bad it is, Innovators just do what they love to do, give their best effort to do it.

So, if you find something you love just do it at your best, may be you could be the next Steve Jobs or Mark Zuckerberg, right!

Ciao.

PT